Venufast is a comment on our highly sexualised society and the way in which products are created to meet unrealistic expectations. These products perpetuate misconceptions surrounding female desire, reinforcing stereotypes and fuelling the sex industry. Women are constantly asked to conform to the male ideals of femininity, which demands they switch roles from one stereotype to another with little choice. Venufast draws attention to this, advertising a fake medication, designed to be taken by women to satisfy this male desire and sexual expectations.